Director of Sales - SaaS

Director of Sales - SaaS

Position Overview

We are seeking a results-oriented Director of Sales to lead and scale our B2B SaaS revenue engine. The director will own go-to-market strategy, build and coach a high-performing sales team, and drive consistent quota attainment across target segments. This role requires deep SaaS and enterprise sales experience, a strong track record in B2B selling, and the ability to collaborate with marketing, product, and customer success to accelerate pipeline growth and expand market share.

Key Responsibilities

• Develop and execute a comprehensive sales strategy for B2B SaaS products to achieve revenue, growth, and market share objectives.
• Lead, hire, mentor and scale a high-performing sales organization, setting clear KPIs, career paths and performance expectations.
• Drive quota attainment through a combination of direct selling, territory planning, account segmentation, and pipeline management.
• Collaborate with marketing and demand generation to align messaging, optimize lead handoff, and improve conversion rates.
• Partner with product and customer success to surface customer insights, influence roadmap priorities, and reduce churn through upsell and expansion motions.
• Implement repeatable sales processes, playbooks, and sales enablement programs to improve win rates and sales cycle efficiency.
• Use data-driven reporting and CRM best practices to forecast revenue, identify risks, and make informed strategic decisions.
• Evaluate and deploy tools and technologies (including AI-enabled sales tools) to increase productivity, automate workflows, and enhance prospecting and lead qualification.
• Represent the company externally in customer meetings, industry events, and media opportunities to raise brand awareness and credibility.

Qualifications

• 8+ years of enterprise B2B sales experience with at least 35 years in a leadership role, preferably in SaaS companies.
• Proven track record of meeting or exceeding revenue targets and scaling teams in high-growth environments.
• Deep understanding of SaaS business models, subscription metrics (ARR/MRR, churn, CAC, LTV) and enterprise sales cycles.
• Strong expertise in B2B sales methodologies, pipeline management, and CRM (e.g., Salesforce) best practices.
• Experience with lead generation strategies and working closely with demand gen teams to optimize inbound and outbound programs (nice-to-have).
• Background or experience in media or advertising technology companies is a plus (nice-to-have).
• Familiarity with AI-driven sales and marketing tools and how to apply them to improve prospecting and conversion (nice-to-have).
• Demonstrated leadership skills: hiring, coaching, performance management, and cross-functional collaboration.
• Excellent communication, negotiation, and presentation skills, with the ability to influence executives and close complex deals.

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Brooke Rinaldi - Principal Recruiter

For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa. This is a new role.

This job was first posted by CyberCoders on 07/26/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth CyberCoders is proud to be an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, status as a crime victim, disability, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications, and a virtual recruiter as part of the application process. A human recruiter reviews all results. Click here for details on our virtual recruiter . Everforth CyberCoders will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. Everforth CyberCoders is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. Individuals needing special assistance or an accommodation while seeking employment can contact a member of our Human Resources team at [email protected] to make arrangements.

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