NIL & Athlete Marketing Intern

Internship Opportunity: NIL & Athlete Marketing Intern

Location: Los Angeles, CA

The Familie is a music and sports agency representing top talent across the entertainment and athletic industries. Headquartered in Nashville, The Familie also has offices in Los Angeles, Scottsdale, and San Diego. We offer an exciting opportunity for a motivated college student to gain hands-on experience in the fast-paced world of talent management.

Position Overview

The NIL & Athlete Marketing Intern will support the agency’s football and basketball athlete marketing efforts, with a primary focus on Name, Image, and Likeness (NIL) strategy, partnerships, and brand development for collegiate and pro athletes.

Interns will gain hands-on exposure to NIL deal structuring, brand partnership outreach, athlete positioning strategy, sponsorship asset development, and revenue-generation efforts across both individual athlete marketing and youth sports initiatives.

Please note this is an unpaid internship, applicants MUST be eligible for class credit.

Responsibilities

• Assist in the development and execution of NIL marketing strategies for football and basketball athletes

• Research and build prospect lists for brand partnerships aligned with athlete positioning

• Support outreach efforts to prospective NIL sponsors and corporate partners

• Assist in drafting pitch decks, one-sheets, and sponsorship proposals for collegiate athletes

• Track and organize NIL opportunities, deliverables, and partnership timelines

• Conduct market research on NIL deal trends, brand spend categories, and competitor partnerships

• Assist in valuation research and benchmarking of NIL compensation
• Research into prospective corporate partners in regional and national markets

Details

Duration: 3 months, with flexible start and end dates based on academic calendar (Fall 2026)

Hours: Time commitment expectation of about 15- 20 hours a week. Flexible schedule based on the intern's class schedule.

Compensation: Unpaid; must be eligible for academic credit

In-Office Requirement: Interns are expected to be onsite 2-3 days per week

Requirements

Qualifications

• Must

  be enrolled in a university and continue to be enrolled for the duration of the internship
• Preferably pursuing a degree in Sports Management, Business, Marketing, Communications, or a related field
• Strong interest in NIL, college athletics, and athlete brand development
• Understanding of football and basketball landscapes at the collegiate level
• Analytical mindset with ability to research market trends and sponsorship categories
• Experience in sports marketing, fundraising, sales, or brand partnerships preferred

• Ability to manage multiple projects and deadlines in a fast-paced environment
• Ability to maintain confidentiality and exercise discretion when handling sensitive information

• Highly organized, detail-oriented, and proactive
• Preference for juniors and seniors